At TTI, I lead digital creative for brands like Hoover, Dirt Devil, and Oreck. I manage a team of designers, develop performance-driven creative strategies, and oversee the design and execution of web, email, and marketing assets. My role blends UX/UI with brand storytelling—translating insights and metrics into digital content that drives engagement, supports ecommerce, and strengthens brand equity.

I spent my time at Britax, evolving from an international designer to a senior team member driving UX and digital innovation. My work spanned global brand design, Latin American market leadership, and UX development for sites like us.britax.com and bobgear.com. I improved purchase funnels, led regional campaigns, and executed dynamic content strategies using platforms like Amazon+, Webcollage, and Bazaarvoice—all while ensuring cohesive brand identity across print, packaging, and digital channels.